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Why request your free SEO audit?

The SEO audit is the first step I take on a client’s site. Is the site just online? You need an SEO audit to verify that everything is ok. Has your site been online for a while? You also need an SEO audit to check the good SEO health of your website.

The SEO audit allows taking stock of the existing situation, it is a meticulous analysis that is as close as possible to the Google crawl (robot analysis) to see each page as Google sees it.

Errors, flaws, and opportunities to seize can then be detected. Without an SEO audit, it’s impossible.

An SEO analysis generally takes at least 3 days but this greatly depends on the size of the tested website.

Here, I suggest you save time by requesting your free SEO audit. It is carried out by hand on more than 19 important criteria for Google, mainly:

The presence of HTTPS
Title tags
Loading time
Ergonomics
Backlinks
Tracking tools
Text content

Once the free SEO audit is complete, I write a few lines to explain what to do and how to do it through an action plan in 5 or 6 steps. This gives you a small idea of the elements to implement over the long term to boost your natural referencing.

To make it as simple as possible, I have written a glossary to explain the main concepts and slightly complicated SEO terms. You will understand everything.

Don’t wait any longer, request your free SEO audit.

What is natural referencing?

Have you requested your free SEO audit? First of all, it is important to understand that SEO is very powerful but long to implement. Indeed, it will take at least 1 month to see the first results and minimum 3 months for your SEO to be launched. The beginnings are long and complicated but once in place, your site’s traffic will work automatically over the long term. However, it is advisable to start with a paid communication campaign to get started.

Natural referencing or SEO for Search Engine Optimization is opposed to SEA (Search Engine Advertising).

SEA is paid referencing which consists of buying Adwords advertising. These are the first search results in green labeled “Ad”.

SEO consists of making a page rise in the first search results naturally, trying to make pages as qualitative as possible for the web and for the user.

In fact, Google has selection criteria to rank web pages. The more you respect these criteria, the higher your page rises. Of course, you must also take into account the competition of your page’s theme.

If you haven’t done so yet, I encourage you to request your free SEO audit.

How does it work?

Google sends robots to analyze your website (crawl), robots check if your site corresponds to Google’s criteria, robots index pages in the search engine. Once indexed, they are positioned according to a whole bunch of criteria.

Knowing these criteria gives you a head start on your competitors.

Why work on your SEO?

The question does not arise. SEO is an essential acquisition channel. There are several: social networks, Facebook Ads, email marketing for example, but SEO allows you to have traffic automatically over the long term without doing anything.

If you haven’t done so yet, I encourage you to request your free SEO audit.

Google’s Different Algorithms

Google has 19 algorithms, some aim to favor a site and others to penalize it. We will see 7 main ones:

Panda: one of the most important Google algorithms that analyzes the quality of websites (released: 07/2015)
Penguin: an algorithm that penalizes SEO over-optimization and particularly too many unnatural external links (released: 09/2016)
Mobile Index: Google tends to switch to a mobile index and no longer PC, this algorithm favors websites that are responsive design (04/2015)
RankBrain: it’s an artificial intelligence that better responds to users’ queries. It does not favor or penalize anyone. (released: 10/2105)
Hummingbird: an algorithm aimed at improving semantic search. It allows robots to better understand what a web page is about. (released: 09/2013)
Speed: the algorithm aimed at favoring fast websites (released: 04/2010)
HTTPS: aims to favor secure sites. (released: 08/2014)

What to remember: Google is the big boss of the web and you must comply with its functioning if you want to succeed on the web.

Fortunately, Google simply wants each website to make life easier for users.

If you haven’t done so yet, I encourage you to request your free SEO audit.

On-site referencing (internal)

Here we are talking about on-site referencing (internal) on one side and off-site referencing (external) on the other.

Basically, internal SEO is how to write an article well for the web. To do this, two things must be respected:

User experience
Google criteria

There are hundreds of criteria, I present here those that have the most weight.

The Title tag: the title is an ultra important element and must be optimized with good keywords. It will determine whether or not the user will find and click on the link to access the page. The Title tag is between 50 and 70 characters.
The Meta description tag: less weight than the title, the meta description tag is a unique excerpt of the article that only appears in search results. Too often forgotten, the meta description should be about 160 characters.
Internal linking: the best way to facilitate navigation for Google robots but also for users is simply to make links between blog pages. It’s good for referencing but also to keep users on the site. Wikipedia is the king of internal linking.
Outbound links: this is a criterion more focused on user experience. Indeed, a link that refers to a page that does not work harms the user.
Hn tags: the order of Hn tags (H1- H2 – H3 – H4) allows robots to better identify web page data. The more Google knows about a page, the more it will be able to display it in search results.
Depth: depth harms user experience. Users are lazy and want to find info very quickly, if they struggle to find info, they will leave. Moreover, robots spend a limited time on a website and may miss a too deep page. It will not be indexed then.
Text size: Google works with keywords. Of course, the more text you add, the more likely you are to have keywords that users will type into Google (even keywords you don’t imagine). According to several analyses, a well-optimized article is around 3000 words. I recommend 1000 words.
Highlighting: we touch again on user experience, bold attracts the eye and allows robots to better identify what the page is about.
AMP pages: still very recent, AMP pages for Accelerated Mobile Pages allow for a very fast mobile version and thus gain visibility.
Loading speed + bounce rate: the longer a page takes, the more likely the user will leave. If the user leaves the site from the first seconds of page loading, this increases your bounce rate. For Google, you harm user experience and it penalizes you.
The no index meta tag: thanks to Yoast SEO, you can simply block page indexing. You should know that this manipulation renders a page useless for SEO. I advise you to do this manipulation only for the “legal notices” or “T&Cs” page.
Duplicate content: Google hates copy-pasting, whether external or internal, try never to write more than 3 identical lines on your site.
Age: simply, a domain name (not necessarily a website) has more weight if it is old.
Responsive design: we saw it, Google has a specific algorithm for mobile pages and your site absolutely must be responsive design to be well referenced.
404 errors: 404 errors are not dramatic for natural referencing but they harm user experience. A 404 error is an inaccessible page. There is nothing worse for a user than leaving the website.

If you haven’t done so yet, I encourage you to request your free SEO audit.

Write well for the web:

Text content is the number 1 element of good SEO positioning. Google ranks websites according to a whole bunch of criteria but without content, there is no positioning possible.

A good content starts with a keyword study

What is a good keyword?

Competitive keywords: these are essential keywords to the article but very competitive = “Morocco Activities”
Long tail keywords: We call long tail keywords keywords that are more than 3 or 4 words long and are very precise. Example: windsurfing in Morocco.

You must use both.

If you haven’t done so yet, I encourage you to request your free SEO audit.

How to identify a potentially good keyword?

Type a keyword in Google
If you find many homepages, that’s not good
If there are many ads, that’s not good
If there are many well-known sites, that’s not good

A keyword should not be repeated as much as possible, that doesn’t work anymore. You must:

Use one main keyword per page
Use other important keywords to surround the semantic universe of the main keyword (example: the main keyword is jaguar, I will use keywords related to the automobile universe if I want to talk about the car).
Place these keywords at the beginning of the paragraph
Place the main keyword in the title, meta description, subtitle and url.
Use the keyword as a link anchor (internal and/or external)

Ask yourself the right questions:

What format? Video, audio, text…
What size? Around 1000 words?
What tone? Fun or serious? Inspiring or reassuring? Familiar or formal?
What content? Tips, tutorial, interview…
When to publish? So how many times to publish? Which day? What time?
Where to publish? On the site yes, but where else?

If you haven’t done so yet, I encourage you to request your free SEO audit.

Off-site referencing (external)

Internal and external are linked, when you want to publish a page, you will think upstream about how to write the article well for the web (internal SEO) and how to improve its authority (external SEO).

How to improve the authority of a web page?

We are talking here about netlinking or in French link acquisition. Google considers that a site receiving many external links (backlinks) has strong notoriety. Logical, the more people talk about you, the more known you are.

That is the theory.

In practice, Google changes its algorithms quite often and becomes smarter and smarter. Today, it is no longer about having tons of links pointing to your site to increase authority. You need quality links.

Example:

You managed to convince 3 bloggers to give you 3 links each to your site.

The newspaper Le Monde gives you 1 link to your site.

Which is the best link?

Criteria of a good link

A good link is related to your theme
A good link comes from a quality site
A good link is relevant to its destination page.
The link anchor is ultra important and must also be relevant
A good link is natural

Note that of course, it is preferable to have good quality links on many different domains.

We always come back to user experience, the more naturally a link fits into a text, the more qualitative it is in Google’s eyes.

You must then find a maximum of very qualitative links that refer to your home page but also each of your pages and articles. It’s a lot of work.

Warning, quality counts more than quantity. This is very important.

If you haven’t done so yet, I encourage you to request your free SEO audit.