SEO coaching is for you if you run your own website and want to attract more clients without spending your days on it. I guide you step by step to make your site visible on Google in 2026, with an up-to-date method built for search engines as much as for AI. No technical jargon, with concrete actions tailored to your business, fully personalized.
SEO coaching is a one-on-one engagement where a consultant teaches you to rank your own website on Google. You carry out the actions; the coach sets the strategy, prioritizes the tasks and reviews your work at each session. This search-engine-optimization coaching takes place entirely online, remotely, by video call: you are supported wherever you are.
It's the middle ground between two extremes: a done-for-you SEO service, where the consultant does everything, and SEO training, where you learn entirely on your own. Coaching combines the expertise of the first with the close follow-up of the second.
Concretely: each month, one session by video call and screen sharing. I lay out an action plan for you to apply, then we measure the results and move on to the next step. The end goal: make you fully independent by the end of the coaching.
The starting point
Does this sound familiar?
You have a website, but it doesn't show up on Google. You publish a lot for little result. You don't know where to start with SEO, and you feel alone facing all this technical vocabulary. If any of this rings true, coaching is for you: we bring back order and a clear direction.
What you put in place with me
A website that works for you
A simple, clear SEO plan tailored to your business
Content that appeals to Google and to your clients
An optimized site structure, even without being a developer
An effective and realistic keyword strategy
Quality backlinks, without spending hours on them
Regular follow-up to stay motivated and move forward
The formats
How does it work in practice?
Three formats depending on your need: a single session to unblock a specific point, a one-month sprint to build momentum, or a full three-month engagement to become truly independent.
Here is the typical outline of the "Independence" format over 3 months. Each step has a clear goal and a concrete deliverable: you always know where you stand and what comes next.
Week 1
Audit and action plan
Before the first session, I scan your site. This step defines the winning strategy and avoids wasting time on pointless details. You leave with a roadmap that drives our sessions.
Week 2
Strategy and keywords
We define your realistic keyword strategy: the queries that bring clients, not just traffic. You get a prioritized list and an editorial plan tailored to your business.
Weeks 3 and 4
Live sessions and setup
No more abstract theory from video courses. We connect by video call and work directly on your site. I take over or guide you to configure Yoast, clean up Search Console and optimize your pages in real time.
Weeks 5 to 7
Taking action: your missions
This is where the transformation happens. Between two sessions, I assign you concrete actions: write two articles, fix five 404 errors, contact three partners. You only really learn by doing it yourself, and I stay reachable by email or Slack if in doubt.
Weeks 8 to 10
Feedback and expert validation
This is quality assurance. At the start of the next session, we review together what you produced. I audit your work, correct optimization mistakes and explain why. We adjust the strategy based on the first results.
Weeks 11 and 12
Measurement and independence
We set up your tracking dashboard and define your long-term SEO routine. By the end, only simple actions remain to maintain: you run your own SEO.
Case study
Jonathan Voogt's case
Jonathan is a real-estate coach, one of my longest-standing clients. Starting from scratch, he became a reference in his field. Following the coaching, he became independent in managing his site's SEO. A few years later, he managed to sell his website for several tens of thousands of euros.
The data was clear: to overtake his competitors, he didn't need to redo everything, but to publish. We focused his efforts on an ambitious content strategy through his blog.
+1,440%
increase in SEO in 1 year
1,800
keywords ranked on the 1st page of Google
+21,000
additional monthly unique visitors
★★★★★
When I contacted Florian, I was a recognized real-estate expert, but my website was a ghost. I knew I had to publish, without knowing where to start or how to structure my articles to please Google. Florian didn't just give me theoretical lessons: he acted as a genuine co-pilot. Together, we defined a content strategy centered on the questions my clients actually ask. If you want to become independent and get concrete results, this is the coaching you need.
Jonathan Voogt, January 19, 2021 (translated from French)
Number 1 on "naturopathe paris" for Céline Jablonski, on a highly competitive query.
+2,900% in visibility for Elisa, of Studio K in Nice.
+1,440% in SEO in one year for Jonathan Voogt, a real-estate coach, up to the sale of his website.
Results measured on Google Search Console. SEO depends on many factors: these figures illustrate real engagements, with no guarantee of reproducibility.
They lived it
What my coaching clients say (translated from French)
★★★★★
Over 8 months of SEO coaching, Flo gave me very precise information about my site's technical issues. He taught me how to fix them and avoid repeating them. Every month, a detailed report in PDF and video measured my progress. Thanks to him, I also picked up effective web-writing methods. Contact him on my behalf, with full confidence.
Esther
★★★★★
Professional and hands-on support from Florian. The included email and phone support, with screen sharing, helps solve the issues. I place great importance on clear explanations and straight answers: that's exactly what I found. Thank you for your presence and support, I recommend him.
Delbi
★★★★★
Thank you Florian for your valuable advice and professionalism. I enjoy our collaborations and I see, month after month, the first returns on my business on the SEO side. I'm delighted.
Marie
★★★★★
Good coaching on SEO, I recommend it.
Jonathan
★★★★★
Florian is super professional, gives excellent advice, is fast, efficient, and provides great follow-up. I recommend him more than warmly. Thanks again.
Sébastien
Who I am
Florian Zorgnotti, SEO coach based in Nice, France
An SEO consultant since 2016, I help solopreneurs and small business owners boost their website's visibility, without technical jargon or vague strategy.
Whether you have just started your business or already have a WordPress site online, I guide you step by step to build a custom SEO strategy: designed for your business, your clients and your goals.
My approach is simple: make you independent, effective and confident about your online visibility. SEO can feel complex and time-consuming, but with the right priorities and clear guidance, you get concrete results. I'm here to save you time and help you avoid mistakes.
In all honesty
Is SEO coaching right for you?
You have time
Let's be frank: in coaching, you do most of the work. Like a sports coach, I tell you what to do and check that it's done right, but you're the one sweating. So you need to be able to dedicate time to your site to apply the recommendations.
You're motivated
Choosing coaching means wanting to become independent and roll up your sleeves. It's a commitment over time: it takes the desire to learn and to do things yourself. If that's not your case, two other paths exist.
Not for you? Two alternatives
Outsource your SEO
My SEO consulting service lets you delegate part or all of your SEO. Ideal if you have neither the time nor the desire to learn.
Take an SEO training
An online training suits you if you're motivated to learn but short on time. You progress at your own pace, with lifetime access.
Frequently asked questions
FAQ
What is the difference between the coaching formats?
The flash session is a single one-hour appointment to unblock a specific point, with no commitment. The "Sprint" format is an intensive month of 4 sessions to build momentum. The "Independence" format runs over 3 months minimum with 6h of video: it's the complete format to lay lasting foundations and become independent.
What is the difference between SEO consulting and SEO coaching?
In consulting, I carry out the optimizations myself, in your place: you delegate. In coaching, you carry out the actions and I guide, review and correct. Consulting saves time; coaching makes you independent and builds your skills.
What if I don't have a website yet?
That's not a blocker. We can include the creation or redesign of your WordPress site in the coaching, laying healthy SEO foundations from the start rather than fixing a poorly structured site later.
How much time do I need to be available?
Plan for a few hours a week to apply the actions between sessions. Coaching works because you implement: without dedicated time, results don't follow. That's the main success factor.
How does payment work?
The flash session and the "Sprint" format are paid in one go. The "Independence" format is paid monthly over the duration of the coaching. The precise terms are confirmed during our first exchange, with no hidden commitment.
What happens after the coaching?
By the end, your SEO is up and running and you know how to steer it alone: only simple actions remain to maintain. Many clients then continue at their own pace, with the option to come back occasionally for a check-in or a new challenge.
Does the coaching also cover visibility in AI (ChatGPT, Perplexity)?
Yes, as a secondary lever. A good part of SEO work already strengthens your presence in the answers of generative AI. On request, I can include specific AI-visibility actions (GEO), drawing on the data from Cockpyt AI, the tool I co-founded to measure brand citations in LLMs.
Who is SEO coaching for?
For solopreneurs, freelancers, artisans and small businesses who run their own WordPress site and want to gain visibility without delegating everything. The ideal profile: motivated, curious, ready to learn and to dedicate time to their SEO.
Key takeaways
SEO coaching: a one-on-one engagement where you execute and the coach steers the strategy, halfway between the done-for-you service and training.
Three formats: flash session (€80/h), "Sprint" (€450 over 1 month) and "Independence" (€250/month over 3 months).
Format: video call, screen sharing and unlimited Slack support.
Real results: +1,440% in SEO for Jonathan, number 1 on "naturopathe paris" for Céline, +2,900% for Studio K.
Goal: make you independent to run your own SEO over the long term.
Ready to take back control of your visibility?
Let's discuss your project and see together whether SEO coaching is the right path for you. First exchange with no commitment.
