Free GEO audit
Your starting point: AI visibility score, comparison with 2 competitors, priority levers. No commitment.
Request my free audit →FLORIAN ZORGNOTTI
GEO services · Since 2016 · Co-founder of Cockpyt AI
AI SEO: get your brand cited by ChatGPT, Perplexity and Gemini
AI SEO (also called GEO) makes your brand visible inside the answers of generative AI. I audit, optimize and measure your AI visibility, on top of your SEO foundations. Remote, for clients across Europe and beyond.
10+ years in SEO
300+ clients served
32 reviews, 5/5
Cockpyt AICo-founder
What is AI SEO?
AI SEO, also called GEO (Generative Engine Optimization), is the practice of making a brand visible inside the answers of generative AI: ChatGPT, Perplexity, Gemini, Claude. GEO is SEO with an AI add-on: the fundamentals of Google search optimization, extended with optimization for answer engines.
It rests on three levers: a website that LLM crawlers can read, content structured into citable answer blocks, and a presence in the sources AI models consult (media, LinkedIn, industry reference sites).
Why your SEO alone is no longer enough
Your prospects ask ChatGPT their questions. The AI answers with two or three names. If you're not one of them, the conversation happens without you.
AI visibility follows a different logic from classic search optimization. Ranking on page one of Google does not guarantee being cited by ChatGPT: 50% of the sources cited by AI don't overlap with Google's top 10. And two of the four major LLMs simply ignore poorly configured JavaScript websites.
Getting cited by ChatGPT isn't decreed: it's audited, optimized and measured. That's exactly what my AI SEO service covers, measured every month with Cockpyt AI, the tracking tool I co-founded.
The full GEO audit: your first step
Before optimizing, you need to know precisely where you stand. The full GEO audit analyzes both of your visibility engines, Google and AI, and delivers a prioritized 90-day action plan.
SEO layer: your foundations
- Full technical audit: crawl, indexing, speed, structure
- Semantic analysis of your content against your market
- How readable your pages are for GPTBot, ClaudeBot and PerplexityBot
- Authority: link profile and trust signals
AI layer: your visibility inside LLMs
- AI visibility score on ChatGPT, Perplexity and Gemini (Cockpyt AI)
- Share of voice against your competitors, query by query
- Analysis of your citations and of the sources feeding the AIs
- Detection of model hallucinations about your brand
- GEO action plan prioritized by impact, over 90 days
€1,200 excl. VAT
Full GEO audit, video-call debrief included. Delivered within 10 business days.
Not ready yet? Start with the free GEO audit, no commitment.
Request my audit →My AI SEO services
From one-off measurement to ongoing management: three formats depending on your GEO maturity.
Full GEO audit
The in-depth SEO + AI analysis detailed above, with a prioritized 90-day action plan and a video-call debrief.
See the details →Ongoing optimization
I manage your AI SEO over time: citable content, structured data, off-site presence and monthly Cockpyt AI reporting.
Let's discuss your project →How to get cited by ChatGPT and other AIs?
Four concrete levers, in the order I activate them for my clients.
1
A website AIs can read
GPTBot, ClaudeBot and PerplexityBot don't execute JavaScript. Any content invisible in the rendered HTML is invisible to them, and therefore never cited.
2
Citable content
Self-contained answer blocks, short definitions, sourced data points: the format LLMs can extract and quote as is.
3
Structured data
Complete JSON-LD schemas (Article, FAQ, Service): a technical signal answer engines use to understand who you are.
4
Off-site presence
LinkedIn, media, industry sources: AIs cite first the brands present in the sources they consult. We build your footprint there.
Who runs your AI SEO
I'm Florian Zorgnotti, a GEO consultant since 2016, based in Nice, France, and working remotely with clients across Europe and beyond. In early 2026, I co-founded Cockpyt AI, the French tool that measures brand visibility inside LLMs.
This dual position changes everything for you: every optimization I ship is measured, every month, by the tool I build. You watch your AI visibility score evolve, query by query, against your competitors.
Full disclosure: I rely on Cockpyt AI in my engagements. I co-founded it, and I always say so. When another tool fits your needs better, that's the one I recommend.
What do the AIs say about your brand today?
The free GEO audit gives you the answer in 48h: your AI visibility score, your position against competitors, and your priority levers.
Get my free GEO audit →Frequently asked questions about AI SEO
?What is the difference between AI SEO and SEO?
SEO optimizes your visibility on Google. AI SEO (or GEO) extends it into the answers of generative AI: ChatGPT, Perplexity, Gemini. The fundamentals are shared, but GEO adds its own criteria: readability for LLM crawlers, citable content, presence in the models' sources.
?How much does AI SEO cost?
The entry point is the free GEO audit, no commitment. The full audit with a 90-day action plan is €1,200 excl. VAT. Ongoing optimization is priced case by case depending on your market, starting at a few hundred euros per month.
?Can you pay to get cited by ChatGPT?
No. There is no paid placement inside the organic answers of generative AI. Visibility there is built through optimization: a website crawlers can read, citable content and a presence in the sources the models consult. That's exactly what AI SEO does.
?How long before results show?
The return on investment of AI SEO is measured over 3 to 6 months. Some levers act fast: fixing a website AI crawlers cannot read can produce citations within weeks. Others, like your presence in LLM sources, build over time.
?How do you measure results?
With Cockpyt AI: every week, the tool queries ChatGPT, Perplexity and Gemini with prompts representative of your market, computes your visibility score and your share of voice against competitors, and detects model hallucinations about your brand. You receive a monthly report.