FLORIAN ZORGNOTTI
Audit, strategy and tracking
SEO Consulting in Nice: from strategy to results
Rated 5/5 by more than 50 satisfied clients
You know it's time to act, but you don't know where to start? An SEO consultant since 2016, I help you clarify your priorities and build a roadmap tailored to your goals. Move from invisibility to performance with a bespoke strategy, designed to convert.
10+ years of experience · 300+ projects · Based in Nice, on-site and remote
Is your website stuck despite all your efforts?
Many businesses invest in their website without seeing traffic follow. Before talking about solutions, you have to name the problem. Here are the three situations I come across most often.
The glass ceiling
Your organic traffic has been flat or slowly declining for months. You feel like you're working in a vacuum, with no measurable return on investment.
Invisibility
On your business-critical queries, competitors hold the top spots. You're pushed back to page 2 or 3 of Google, where almost no one goes.
Technical doubt
A recent redesign? A misconfigured plugin? You're worried that an invisible technical issue is stopping Google, and now AI engines, from reading your site properly.
My SEO approach in 4 steps
Effective SEO consulting is never improvised. Here is the method I apply, from the initial diagnosis to monthly performance tracking.
1
The full SEO audit
Before any action, it's essential to assess what already exists. I run a complete SEO audit of your site, built on the four pillars of search:
- Technical: indexing, accessibility, readability by Google and AI.
- User experience: ergonomics, navigation, speed.
- Content: target queries, editorial optimisation.
- Authority: branding, link profile.
This audit is completed by a competitor benchmark. From that analysis comes a prioritised action plan, designed to improve visibility quickly through concrete, effective measures.
2
Strategy and action plan
This is the heart of my added value. I synthesise all the data to build an operational roadmap over 6 to 12 months. No more vague guesswork: you know exactly where to go.
- The Quick Wins strategy: I identify the immediate fixes that take little effort but deliver maximum results fast.
- The long-term vision: I plan content creation and link building to establish lasting authority against competitors.
- The debrief on video call: we spend several hours together, on a recorded video call, going through the action plan. I explain each point and show you how to do it.
After that, you decide: either you apply the strategy in-house, or you delegate the hands-on work to me to save time.
3
Tracking and continuous optimisation
A strategy is only worth as much as the follow-through. Tracking it, adjusting it and optimising it continuously is what makes the difference. I offer a structured engagement, with regular reports to measure the impact of the actions taken and adapt the strategy if needed.
What I deliver every month:
- Ranking tracking
- SEO traffic analysis
- AI traffic tracking
- Conversion and ROI analysis
- Monthly review
4
The results
The goal of SEO consulting is not to look good in a report, but to generate qualified traffic and clients. Here is a concrete case.
Case study: Celine Jablonski, naturopath in Paris
Celine is a naturopath in Paris, specialising in digestive wellness, hormonal balance and overall vitality. She offers personalised programmes blending nutrition, relaxation and phytotherapy. I built an SEO strategy for her to grow her local visibility. At the start of the engagement, her SEO traffic was almost non-existent.
+49,000%
increase in SEO traffic
456
keywords in the Top 3
Top 1
on "naturopathe paris"
The engagement began in March 2023, at a time when the site's SEO traffic was below 100 visits per month. Two years later, the site reaches around 38,000 monthly SEO visits, a growth of nearly 49,000%. Celine now ranks Top 1 on her main keyword, "naturopathe paris", which generates more than 1,600 monthly searches, and appears in the Top 3 on over 456 queries. A performance achieved through a bespoke SEO action plan, applied with rigour and supported by ongoing strategic tracking.
Thanks to Florian's SEO work, I went from almost no traffic to 2,400 views per month in 6 months. On top of that, whenever I have a question, I get an answer very quickly. Thank you, I recommend 200%. Celine Jablonski · 19 February 2024 · Trustpilot
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Who am I?
Florian Zorgnotti, SEO and AI consultant in Nice (06), France. Based in Nice, I have supported solopreneurs, SMEs and startups in their digital growth since 2016, both locally and remotely. With more than 300 projects to my name, I specialise in optimising WordPress and Shopify websites.
My goal? Demystifying SEO. Whether you need full ownership (audit, strategy, execution) or consulting to guide your teams, I adapt to your resources. I favour durable, pragmatic strategies aimed at concrete results: qualified traffic and conversions. The quality of this support is validated today by more than 50 client reviews rated 5/5.
More about me →Frequently asked questions about SEO consulting
What does SEO consulting involve?
SEO consulting brings together three parts: an audit that establishes the diagnosis of your site, a strategy that prioritises actions in a roadmap, and tracking that measures results month after month and adjusts the course. The goal is to turn your visibility into qualified traffic and clients, in a sustainable way.
Do you offer SEO consulting in Nice and on-site?
Yes. I'm based in Nice and I support many businesses across the Alpes-Maritimes, on-site when it's useful. I also work remotely throughout France and beyond, over video calls. Proximity is a plus, not a requirement.
Does the engagement always start with an SEO audit?
Yes. In Nice or remotely, no serious strategy starts without a complete SEO audit, across the four pillars of search: technical, user experience, content and authority. It's what reveals the real levers and avoids spreading the budget across random actions.
Do I apply the strategy myself, or can you handle it?
Both are possible. After the action plan debrief, you choose: either you apply the strategy in-house, with my explanations, or you delegate the hands-on work to me to save time. I adapt to your resources and your level.
How long before you see results?
SEO is long-term work. The first Quick Wins can show effects within a few weeks, but solid growth is measured over 6 to 12 months. Celine Jablonski's case, going from under 100 to around 38,000 monthly visits, was built over two years of rigorous tracking.
Is tracking of AI visibility included?
Yes. Monthly tracking includes traffic coming from AI engines, on top of classic SEO traffic. As co-founder of Cockpyt AI, a tool that measures brand presence in ChatGPT, Perplexity, Gemini and Claude, I build this dimension into the engagement.
My other services
Website creation
A WordPress brochure site, simple and built for SEO and visibility from day one.
SEO training
WordPress SEO training to take control of your search visibility on your own.
Ready to build your SEO strategy?
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