Duration of the mission: 3 months (monthly payment possible)
SEO CONSULTING
Are you looking for an SEO/GEO expert to grow your visibility, increase your qualified traffic and achieve your business goals? I offer tailor-made support, based on analysis, action, and results.
SEO Packages (excl. VAT from)
Assessment
500€
- Technical SEO Audit
- UX SEO Audit (Ergonomics)
- SEO Ranking Audit
- Quick SEO Action Plan
- 1hr of Coaching
- Optional: Editorial Calendar (300€ excl. VAT)
360° Assessment
1500€
1. OVERVIEW
- Competitive Benchmark
- 360° SEO Audit
2. GOAL & STRATEGY
- Editorial Calendar (6 blog posts)
- Strategic SEO/AI Action Plan
3. TRAINING & SUPPORT
- 3h of coaching
- Online SEO training offered
- Support for 3 months
4. PERFORMANCE TRACKING
- Main KPIs tracking dashboard
Visibility Boost
2400€
1. OVERVIEW
- Competitive Benchmark
- 360° SEO Audit
2. SEO OPTIMIZATIONS
- Technical SEO optimizations
- SEO/AI on-page optimizations of key pages
3. WRITING & BRANDING
- SEO writing of 6 blog posts
- Quality netlinking campaign
- Long-term SEO and conversion recommendations
4. TRACKING & REPORTING
- Reporting and SEO/AI tracking
- Optional: Editorial Calendar (300€ excl. VAT)
Duration of the mission: 3 months (monthly payment possible)
SEO Manager
1500€/month
- Development of a personalized SEO/AI strategy
- Continuous technical SEO optimizations
- Continuous on-page SEO optimization
- SEO writing of 4 blog posts/month
- Management of the netlinking campaign
- Strategic advice & support
- Advanced SEO/AI reporting and tracking
Mission duration: Minimum 6-month commitment
Frequently Asked Questions
Which SEO services are made for me?
Need a clear diagnosis without commitment?
Choose the SEO Assessment for a complete audit and prioritized action plan.
Want to go further with a complete strategic vision?
Opt for the 360° SEO Assessment, more in-depth, with competitive benchmarking and detailed roadmap.
Want to act fast to fix and optimize your site?
The Visibility Boost is perfect for applying best practices and quickly improving your results.
Looking for a long-term SEO partner?
The SEO Manager is the turnkey solution: strategy, content production, netlinking, reporting, and ongoing advice.
What is the "Assessment" service?
A complete audit of your site to take stock of your current SEO and define a tailored SEO strategy.
Ideal for businesses wishing for a professional overview of their SEO without long-term commitment, this service provides a prioritized action plan. You leave with a clear roadmap to improve your online visibility.
What is the "360° Assessment" service?
An in-depth and custom audit of your site to draw up a true inventory of your organic referencing and build an SEO strategy adapted to your goals.
This service goes well beyond a simple diagnosis: it includes complete technical analysis, advanced semantic study, evaluation of your content, popularity audit (backlinks), and a detailed competitive benchmark. You will receive a structured and data-rich report, accompanied by a clear, prioritized, and perfectly operational action plan.
Ideal for companies that want strategic support without long-term commitment, while having a complete roadmap to boost their visibility and performance on Google.
What is the "Visibility Boost" service?
A punctual SEO boost service, to quickly optimize your site and obtain visibility gains in the short term.
This pack is ideal if you wish to improve your SEO performance without monthly commitment, for example when launching a new site or to fix existing gaps. I intervene directly on your site to apply best SEO and AI practices and strengthen your online popularity via an initial netlinking campaign.
You thus obtain a “squared away” and better-positioned site, ready to welcome more qualified traffic.
What is the "SEO Manager" service?
A continuous service in the form of a monthly subscription, for those who desire a long-term partnership to regularly grow their traffic and Google positions.
This “turnkey” offer ensures global management of your SEO month after month: I implement the strategy, create content, manage your netlinking, and adjust tactics continuously based on results. It is the ideal formula to maximize your visibility sustainably, with the support of an expert who follows your performance closely and advises you strategically. You benefit from constant improvements without worrying about it daily.
What about other SEO services?
I also offer 2 other types of services:
- SEO Coaching: Coaching is a service halfway between SEO consulting and training. The service is identical to SEO consulting but with much more intensive support over 6 months. The goal is to divide the SEO action plan into 6 parts to implement together. I then show you what to do, how to do it, and why to do it. SEO coaching is ideal for being autonomous in your SEO strategy.
- SEO Training: SEO training is the perfect service for small budgets highly motivated to work on their website. 25 hours of pre-recorded training to teach you how to create a WordPress website and make it visible on Google. All for a small budget and plenty of bonuses.
- SEO Copywriting: Writing for the web is essential in SEO, you inevitably need it. I offer to support you in writing or to write for you.
What do the deliverables look like?
You will receive 5 types of documents depending on the chosen service:
- A Google Sheet file: This is the most important file as it contains the major steps of the action plan and all the most valuable data for your strategy.
- Excel Appendices: Following the complete SEO audit, you will receive one Excel file per type of error found on your site.
- A PDF file: You will find the detailed action plan of your SEO strategy there.
- A free Ebook: The main theme is simplified SEO writing thanks to AI. Written by me.
- A Slideshow: This is filled with advice regarding converting SEO traffic into customers for e-commerce and showcase sites.
- A Looker Studio: Configured with your GA4 account and Google Search Console to track the most interesting SEO and AI KPIs.
Of course, I take care of presenting all this to you during the coaching hours so that it is as clear as possible for you.
What happens after the service?
80% of my clients take at least 1 hour of video coaching (70€ excl. VAT/hour) a few months after their service. Indeed, Google referencing is practiced over the long term and it is good to take stock every 6 months on traffic evolution but also on various Google updates. It is the best way to quickly gain visibility on Google.
What if we took action together?
My SEO approach in 5 steps
The case of Verdon Secret
Verdon Secret is a company selling stays and activities in the Gorges du Verdon. It is one of the largest tour operators in the region.
I carried out an SEO Consulting mission for Verdon Secret to develop their local visibility. Discover the strategy I put in place.
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Audit
Before anything else, I need to take stock of the current situation. I start by performing a complete SEO audit of the site. I analyze the 4 major pillars of referencing:
- The technical aspect of the site
- User experience
- Content
- Backlinks
I also perform a competitive benchmark.
From this analysis flows a prioritized action plan that will allow for quickly gaining visibility via concrete actions.
On-Site Strategy
Moving on to the technical phase. It is time to lay solid foundations. This step is essential to avoid costly mistakes and maximize your performance from the start.
It involves reworking and optimizing the existing:
- Technical SEO optimization: structure, tagging, indexation, global performance
- UX Recommendations: loading speed, responsive design, smooth and intuitive user experience
The big advantage of this step is that it is one-time optimization. Once everything is in place, we rarely come back to it.
On-Page Strategy
Once technical bases are in place, it is time to activate the most powerful SEO lever over the long term: content.
In this phase, I help you build a targeted editorial strategy, aligned with your audience and search intents.
Here is what we work on together:
- Research of relevant keywords
- Optimization of existing content
- Creation of new SEO-AI-friendly content
Objective: generate qualified, sustainable traffic, and increase your conversions.
Off-Site Strategy
A good SEO strategy does not stop at your site. To improve your positioning, Google needs external trust signals. This is where the off-site strategy comes into play.
In this step, I implement concrete actions to strengthen your popularity on the web and develop your authority.
Objective: Make you visible, credible, and essential in your theme in the eyes of Google.
Tracking and Reporting
Implementing an SEO strategy is good. Tracking, adjusting, and optimizing it continuously is what makes the difference.
I offer structured support, with regular reports to measure the impact of actions implemented and adapt the strategy if needed.
What I provide:
- Position tracking
- SEO traffic analysis
- AI mentions tracking
- Analysis of conversions and ROI
- Monthly review
Results of Verdon Secret's SEO strategy
3421
%
SEO increase in 6 months
440000
more pageviews every month
130000
more monthly unique visitors
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SEO is a marathon but you have to sprint the first 6 months
Who am I?
Florian Zorgnotti
SEO/GEO Consultant in Nice (06)
Since 2016, I have supported solopreneurs, SMEs, and startups in implementing effective and lasting SEO strategies. Based in Nice, I work both remotely and locally, with a strong specialization in WordPress sites.
I can handle your entire SEO, from audit to operational deployment, or offer you strategic support through SEO consulting, if you already have a team or want to keep control.
Each mission starts with careful listening to your challenges: traffic generation, local visibility, e-commerce referencing, site redesign, optimized content… Together, we build a strategy that makes sense for you, your clients, and your business objectives.
SEO can seem complex: I am here to simplify the task for you, prioritize high-impact actions, and guide you at every step — with pedagogy, clarity, and efficiency.
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SEO Audit
The SEO audit is always the first step of an SEO strategy. It allows immersion into the theme, structure, and design of the website. It’s a bit like looking under the hood to see how the machine works.
The SEO audit allows analyzing each page one by one by reproducing Google’s analysis system (crawl). This allows me to identify the strengths and weaknesses of each page. I can then define my priorities for website optimization.
For any SEO service to be successful, the SEO audit must be complete and analyze the criteria of the 4 main pillars of SEO.
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The technical aspect
We are talking about the design of the website and each page: links, architecture, markup, page indexing…
Content
This is the most important for Google: keywords, word count or number of pages.
User Experience
We mainly talk about loading time, responsive design, navigation and ergonomics.
Recommendations
This concerns external referencing: website popularity
Keyword Research
Relevance
Intent
Popularity
Competition
Keyword study is very important. It is the step most often neglected when starting an SEO strategy. This study aims to identify the main keywords to use on the pages of a website.
The goal is to identify users’ questions in order to answer them with the right keywords.
There are 4 main criteria for selecting a keyword:
- Relevance: obviously, the goal is to identify queries that make sense for your prospects and relate to your theme.
- Search intent: search intent is a very important and too often overlooked criterion. It helps to better target the content to be written. There are 2 levels of search intentions and 4 categories of intentions.
- Popularity: that is, search volume. The more a keyword is searched, the more traffic it can bring.
- Competition: finally, competition is the difficulty of working on the keyword. The more strong SEO players there are on a keyword, the longer, more complicated, and more expensive it will be to rank well.
All these keywords are not invented, you have to go get them and sort them directly in Google’s database. My goal is therefore to find the best keywords for fast and qualitative returns.
Action Plan
The action plan is prioritized and highly detailed. It takes up the main elements analyzed in the SEO audit to define priorities. The goal is to strengthen strong pages and fix weak pages. The action plan is structured so that each step is as efficient as possible. You do not need SEO knowledge to implement it. In SEO consulting, it is you or your team who implement the most actions.
SEO Optimization
SEO optimization is the implementation of the action plan. Depending on the chosen plan, I take care of this implementation or support you in doing so (SEO Consulting). At this stage of the SEO service, the goal is to optimize the existing content, then move on to blogging and netlinking. Several months later, it will be necessary to analyze the results in order to re-optimize the website.
Tracking and Reporting
Monthly reporting is done once the SEO Consulting service is complete. It allows reviewing performance monthly. I then perform ranking tracking, traffic tracking, and carry out a new audit of the website to check that there are no new errors and that the action plan is properly applied.
I can then establish a new, lighter action plan to tell you what to do over the long term to continue gaining in organic referencing.
