Train yourself in WordPress SEO to skyrocket your business

WordPress is the number 1 website creation tool in the world. In this video, I introduce you to WordPress and explain how we are going to make your site popular on Google. We start with a little theory, but it’s a mandatory step to understand the rest of the course.

We move straight to the practical side. Before creating anything, you need to define a good strategy, good foundations for your project. Here I’ll talk about persona (1 video), slogan (1 video), and competition analysis (2 videos). Using a practical case, I’ll show you how to find out everything about your competitors’ websites and how to apply what works for them to your own.

We lay the groundwork for your SEO. Once you understand how Google works and know your target audience and competitors perfectly, we can conduct a keyword study. These keywords will allow you to position yourself on Google when internet users perform a search. This is a step too often neglected before creating the website.

I present 3 techniques (easy, intermediate, advanced) to find words typed into Google.

This is a big part of this WordPress MOOC, divided into 10 videos. I record my screen, so you can follow step-by-step what I do to put a WordPress website online. I explain how to create the mapping (architecture) of your site, which host to choose, or how to install a WordPress theme and create your site’s design without technical knowledge.

We will also see how to create a crash test website to practice, how to secure your website, or how to block Google during the site’s design.

We’ll quickly get our hands dirty to configure your website correctly. This way, your site will be appreciated by Google. This step will save you a lot of time in making your website visible. I also give you 10 essential WordPress plugins to install on your site to boost its performance.

Tracking website performance is a step that should absolutely not be neglected. We will install 3 very powerful and free tracking tools that will allow you to know everything about your website users: Google Analytics, Google Search Console, and the Facebook Pixel.

Where do your visitors come from? What page are they on? Their age? Session duration? The most popular page or how they arrived on the site? You’ll know everything.

The web is less and less like the Wild West and there are more and more rules to apply. We saw this with the implementation of GDPR in May 2018. Legal notices, cookies, privacy policy, CNIL declaration, and others. I show you the steps you must take for your site to comply with the law.

In this short video, I show you how to create a professional email like contact@yourdomainname.com

At this stage of the WordPress & SEO MOOC, you already have your website online and it is more or less finished. Now, I’m going to show you how to make it visible on Google and attract as many qualified customers to it as possible. For this, you need to understand how Google works to rank websites. This is our first pure SEO lesson.

This is the continuation of the first 10 videos on WordPress. I return to the configuration of our template as well as plugins. With this video, you will have all the basics of WordPress. You will know how to create, modify, and manage a WordPress website.

In this last part (6 videos) dedicated to website creation, you will be able to customize your site according to your situation:

• Work well on the mobile version: Over 50% of internet users are mobile users, so Google places major importance on your mobile version. On WordPress, most premium templates adapt perfectly to mobiles, but there are sometimes exceptions. I show you how to check that the mobile version of your website is well adapted to both the user and Google bots.
• Set up a blog: The blog will be the center of your SEO strategy, so it is very important to know how to set it up. In this video, I introduce you to the two types of blogs that exist and the mistakes to avoid for maximum visibility.
• Add a multilingual version: Need your website to handle multiple languages? I show you how to implement it easily. We will go through a free plugin that has already proven itself.
• Add an online store: Want to create an online store? After following the first 4 parts of website creation, you now need to install an e-commerce system to sell products and accept online payments. I show you how to set it up with the WooCommerce plugin.

UX or user experience is the second pillar of SEO. I’m going to show you how to optimize your images and your website speed. We’ll also talk about the mobile version of the site and its usability. At the end of this video, there is a small bonus to test your site’s ergonomics.

The technical aspect is what’s “under the hood” of your website. We mainly talk about elements invisible to internet users and dedicated to Google bots like:

• Indexation
• Robot analysis (crawling)
• Page tagging (Title, meta description, Hn)
• Page depth
• Internal linking

At this stage of the WordPress & SEO MOOC, you have created your site’s architecture but you haven’t yet added content to the pages (photos and texts). If you want to be visible on Google, you’ll need to work on your SEO.

This involves web writing. How to write texts that please Google and bring you more visibility, traffic, and conversions? There are rules to follow that will serve you throughout your site’s life. This SEO lesson is very important.

Bonus: Using a collaborative document, I prepared a very detailed tutorial to show you how to optimize text content in 3 steps.

In this part, there are 2 videos: theory and practice.

This collaborative document is the most important of the entire course.

In previous videos, we saw how to write for Google, but the most important thing is to write for the internet user. I present a few copywriting rules to write impactful texts. We will discuss different titles and article structures that work.

In module 1, we blocked Google bots so the website wouldn’t be indexed while unfinished. At this stage, your website is completely finished, I now show you how to unblock Google bots and index your site in less than 3 minutes.

Without this step, Google can take up to several weeks to index 100% of your pages.

You will have to write content and therefore maintain a “blog”. This requires a little rigor and organization. It is only by establishing a good editorial calendar that you will be able to create quality content.

Writing content is boring, and I know entrepreneurs have neither the desire nor the time to write. However, it is the basis of SEO and it is THE technique to make a website visible. Fortunately, I give you two very useful and little-used techniques to save time. Suspense, suspense…

For your business to take off, you must stand out from others. In this video, I present 10 techniques that will allow you to enrich your blog articles and pages to make them original, interactive, and viral.

I analyze the sites of course members to show what to do and what not to do. Examples that will serve everyone. I also do this kind of video on the course’s Facebook group.

In the previous modules, we worked on 3 of the 4 pillars of SEO: the technical aspect, user experience, and content. The last pillar is very important. It involves working on your SEO externally (outside your site) via links: links (backlinks) that will be placed on other partner websites. For Google, the more links (quality ones) a site receives, the better quality it is. So I’m going to show you how to find these famous backlinks. I prepared 20 techniques for you, nothing less.

I’m going to talk to you about local SEO. We will see that many companies neglect local SEO because their activity is online or targets all of France. That’s a mistake. Working on your local visibility means being visible locally and nationally whereas working only on national visibility does not make you visible locally.

Through a very simple calculation, you will be able to calculate the forecast turnover you can make by working on your website’s natural referencing. This calculation is mainly based on your conversion rate and the click-through rate in search results. Two pieces of information I will provide you in this WordPress SEO Mooc.

In this video, I introduce you to Google Search Console. We installed it in Module 1, but I show you its full power and importance in this module. It is the most important tool in natural referencing.

As in any web marketing strategy, performance must be evaluated. What should be tracked in SEO? There are mainly 4 criteria: traffic, positions, return on investment, and Trust Flow. A set that will allow us to assess the state of your referencing.

Google relies on the quality of each page to judge the overall quality of a website. It is therefore good to sort through pages to keep only those dedicated to SEO. I show you how to de-index and block pages from Google.

Google loves content but hates websites that aren’t updated. This technique #2 relies on a very simple strategy: update old content. I reveal my methodology for reviewing these pages.

In this video, I present the semantic cocoon SEO technique. A very advanced technique based on internal linking, content, and site architecture. With this technique, you’ll be able to position yourself as an expert in your field.

We’ll talk mainly about YMYL (Your Money Your Life) websites. This Google algorithm is very strict with certain themes like health. It’s necessary to have a specific SEO strategy that is more advanced than for other themes. I explain what to do to get ahead of your competitors.

This video covers the 5 SEO mistakes I’m most used to seeing among my clients and current training members. You will know everything you must avoid doing to keep good referencing.

I perform an audit of my website every 6 months. This allows me to analyze each page one by one and see their strengths and weaknesses. In this video, I introduce a tool that will do all the work for you and show you how to improve every page of your site. This SEO course is valid also if you want to audit your competitors.

For training members, the first audit of your website is free.

The AMP format is an ultra-fast loading page format on mobile. It is a system developed by Google to improve user experience on mobile. With AMP pages, your loading time can be improved by over 80%. Explanation and tutorial to install them on WordPress.

Facebook Ads is Facebook’s advertising network. It is currently the most effective paid customer acquisition channel in the world. Thanks to one of the 3 tracking tools installed in module 1, you will be able to access the entire Facebook database to run ads on Facebook and Instagram for 5 euros. A small investment for big results.

Warning, super powerful technique. If you don’t have a website, you can start with this course. How to find clients quickly without spending a fortune? Set up a sales funnel. I show you some that work and give you tools to set it up quickly and easily.

Email marketing is the most powerful free acquisition channel. No, we won’t spam clients, we’ll do things right. I explain how to write good emails but above all, how to ensure they don’t end up straight in spam.

Systeme.io is the new all-in-one French tool for creating sales funnels. You can do almost anything with it:

• Capture page
• Sales page
• Online payment
• Newsletter
• Automatic email
• A/B Testing
• Online training
• Discount coupon
• Webinar
• Much more

What is engagement? It’s all the actions internet users can take on your site or social media. In this video, I introduce about ten WordPress plugins to convert more customers, collect emails, and boost social networks.

I also tell you about bonus tools to perform A/B tests, create Heat Maps, and record your visitors’ sessions. These tools are all free.

Working with influencers means more conversion, more traffic, more fame, and better natural referencing. You have everything to gain by working with them. The trick is to find the right ones. Having been a micro-influencer myself, I show you my methodology.

The blog is the center of this training. To have good natural referencing, you will have to have a blog. The nice thing, is that a well-referenced blog can be monetized very expensively. Yet another way to increase revenue without wasting too much time.

Facebook, Twitter, Instagram, Pinterest, Youtube, I give you my “best practices” to create a community on social networks. Posting times, automation, planning, and tools, I give you everything.

Facebook bots or ChatBots are gaining more and more momentum. I am sure this will soon explode and become as commonplace as having a blog. For the moment, we are only at the beginning so it’s the time to start before your competitors and take advantage of this opportunity. A ChatBot is an excellent way to communicate with prospects to convert them into customers.

I explain how to set it up with free tools in 5 minutes flat.

Facebook groups are increasingly fashionable. It is a wonderful webmarketing tool but you have to know how to manage it. Administrator of a group of over 50,000 members, I show you how to create and develop a Facebook group to boost your activity.

Here is a course that is aimed mainly at freelancers and other service providers. You will see in this training that finding clients is not very complicated. What is, is converting them into clients because you are competing with many people. I give you a dozen techniques that work for me.

You undoubtedly prefer to focus on your core business rather than your webmarketing. Now that you know what to do and how to do it, you can outsource it to save time. I show you how with a few free tools.

I go back over all modules of the WordPress & SEO Mooc to give you a recap. I want to be sure you have retained the most important parts to make your business explode.

Yes, the training focuses on WordPress for website creation and SEO for visibility.

Whether you use Prestashop, Shopify, or any other website builder, SEO techniques are the same. So you can join the training and focus on the SEO part.

I wanted this training to be more human. I don’t wish to sell you a video series and go on a world tour. My goal is to support you throughout the development of your project, from A to Z. That is what I would have wanted when I started.

That is why in addition to the videos and materials, you can contact me by email whenever you wish and be part of the training’s Facebook community. The real plus of this Mooc is the unlimited support. In many trainings, it is paid, or even non-existent.

After your registration, you will receive your access to the training. From the first video, I give you the support email for the training.

There is no time limit or limit on the number of emails you can send me. The goal is for us to discuss your project together and for me to help you save time.

I commit to answering you in less than 24h (except weekends and holidays).

WordPress templates are the design of the website. This is a very important element without which the website cannot be created. In module 1, I offer you the premium template “Salient” so you can test them.

However, updates to these templates are not provided, so it is not intended for definitive use. It is offered only for testing.

Just send me a message on the support email within the first 30 days following your registration.

I will refund you immediately. You will then lose access to the Facebook group, email support, and videos.

It’s very simple, between your registration and the first 6 months, if your SEO traffic (from Google) is not constantly increasing, I refund you. If you apply my advice, this will be child’s play. If you do not reach this goal, I will refund you in full.

For the guarantee to work, I will ask you for two proofs:

• Access to your Google Analytics account
• Evidence that you have properly applied my advice, especially regarding SEO optimization of content number and size.

This training is for everyone, you don’t need prior technical knowledge. You will be able to create and reference all types of websites (showcase, blog, e-commerce, multi-language). Whether you are a beginner or already in the web environment, you will find what you are looking for. The first 2 modules have an easy to intermediate difficulty level while modules 3 and 4 are more advanced.

Entrepreneur, employee, web agency or individual, this SEO & WordPress Mooc is made for you if you wish to create and reference a website with the goal of gaining visibility and revenue.

The training is scalable. New courses will be added and old ones updated. To date, version 3 (V3) of the training is in place (September 2020). With each new course, the price of the training increases. All registered members have access to updates automatically at no extra cost.

It will depend mainly on you. I will show you what to do but only you can motivate yourself to implement my advice.

If you follow all my advice, you can expect to have a high-performance website and organic traffic (from Google) of at least 100 visits per day within 6 months.

Unfortunately, the training cannot be funded for the moment.