SEO COPYWRITING

Florian Zorgnotti - Consultant seo wordpress nice-min-min
    350excl. VAT
    • Research of 12 blog keywords
    • Creation of SEO optimized titles
    • Creation of guidelines and SEO recommendations
    • SEO writing tool provided
    • Option : 1h training (70€ excl. VAT)
    50excl. VAT
    • Writing of 500 words assisted by ChatGPT
    • Keyword research
    • Content optimization
    • Addition of 2 royalty-free images
    • Integration into WordPress
    75excl. VAT
    • Professional writing of 500 words 100% human
    • Keyword research
    • Content optimization
    • Addition of 2 royalty-free images
    • Integration into WordPress

    5/5 on Google

    Frequently Asked Questions

    What is the editorial calendar?

    The editorial calendar is a long-term writing plan. It contains all the necessary information for writing blog articles:

    • Title of the article
    • Important keywords + metrics (volume + competition)
    • Secondary keywords
    • How to use keywords
    • Word count to write
    • Personalized information
    • Publication month

    The editorial calendar comes with my SEO writing methodology and my SEO recommendations. The goal is to provide you with all the necessary information so that you can write your blog articles yourself. This deliverable is in the form of a Google Sheet spreadsheet.

    What is the "coaching hour" option?

    If you need more support or a video presentation of your editorial calendar, I offer coaching hours via screen sharing to present your file to you and teach you my SEO writing methodology. 1h of coaching is worth 70€ excl. VAT.

    What is AI-assisted SEO copywriting?

    Rest assured, these are not blog contents entirely generated by artificial intelligence. The goal here is to optimize production time by quickly creating a large volume of content. To do this, I use the PRO version of ChatGPT, which effectively helps me in writing.

    Since 2023, I have been experimenting with ChatGPT to determine the most effective SEO prompts, allowing to combine quality content and optimization for search engines. Google itself has confirmed accepting content produced by AI, so no concerns on that level.

    However, it is important to underline that the quality of these contents, although satisfactory for quick natural referencing, remains inferior to that of professional** entirely human writing. However, this option is ideal if you are looking to quickly improve your SEO positioning.

    What is the difference between AI and professional writing?

    The question is interesting, here is a comparison of the two:

    AI-assisted writing:

    • Advantage: fast content creation
    • Disadvantage: average quality content

    Professional writing:

    • Advantage: very good quality content
    • Disadvantage: longer content creation

    You understood it, the 2 options are **very good for your SEO visibility**. You must now define what your priorities are: speed or quality.

    3 reasons to do SEO copywriting

    It is one of the pillars of natural referencing that must not be neglected. SEO writing takes time and requires a certain methodology, that is why I offer to do it for you.

    More SEO

    The more good quality content there is on your site, the more your visibility will explode.

    More credibility

    With a blog, you provide more value to internet users and show that you are an expert in your field.

    Content to share

    You don't know what to publish on your social networks? Why not share your blog articles?

    Main criteria for a good SEO article

    Keywords

    Keyword research is an important element for the visibility of a web page. The goal is to identify the questions of internet users to be able to answer them in a blog article or a page. It is the first step of a good SEO article.

    Text length

    The size of a good SEO text is calculated in number of words. There is no perfect number, it depends on the sector and the competition. Google recommends at least 400 words per page but we notice that pages with more than 3000 words are best referenced.

    Internal linking

    A well SEO-optimized site is a site where one can navigate easily from page to page without returning to the starting point. Internal linking facilitates navigation for internet users but also for Google robots.

    Meta tags

    Titles, descriptions, and content hierarchy. Optimization addresses on the one hand internet users (clear and clicky title and description) but also Google robots with certain technical elements to put in place (size, order, keywords…)

    How does SEO Web Copywriting work?

    The goal of SEO web copywriting is to attract the prospect to the website. Google feeds on content: the more pages a website has, which themselves contain many words, the better referencing this site will have.

    SEO web copywriting is writing quality content regularly in the form of blog articles. The idea is to identify the questions that internet users ask themselves on your theme to be able to answer them in a series of articles.

    Prospects will therefore type a question into Google and find the answer on your website. The goal is then to encourage them to stay on the website and to navigate on “hot” pages whose goal is conversion into a customer.

    SEO web copywriting is also a means to show your expertise, provide value for free, have better natural referencing and allows you to have material to publish on social networks.

    Why do you need SEO Web Copywriting?

    That is the real question to ask. Why do you need it and why should everyone do SEO web copywriting on their website?

    The best way to know if yes or no you need an SEO web copywriting service is to [ask here for a free initial diagnosis of your website](https://redback-optimisation.fr/diagnostic-gratuit/).

    The second solution consists of using the Chrome extension [Word Count]. You will then be able to select all the text of a page to know how many words it counts.

    Again, there is no perfect number of words. It all depends on your activity and the competition in your sector. However, if your pages count less than 400 words, you are not exploiting the full SEO potential of your website.

    In SEO web copywriting, Google likes three things: content, content size, and regularity of publications.

    Most websites struggle to gain visibility on the web. Why? Simply because they have little content but especially because there is never new content. A visible and well-referenced site is a frequently updated site.

    Although other solutions exist to add content, it is indeed SEO web copywriting that is the most efficient solution.

    Adding regular content allows attracting more visitors and getting people talking about your website. SEO web copywriting is a winning strategy for sure, it is essential for good referencing.

    The steps of SEO Web Copywriting

    1

    Brief

    The starting point of good SEO content is a complete brief on the topic searched. The more information the web writer has, the higher the quality of the writing.
    2

    Keywords

    We must now search for relevant content. A keyword study must be carried out to identify the questions internet users ask themselves.
    3

    Title and description

    The page title is one of the most important elements for good visibility. It must be at the same time relevant, appealing and SEO optimized.
    4

    Hierarchy

    Content must be prioritized for the reader but also for Google. A web page that is not clear and well structured will lose the internet user.
    5

    Unique content

    Obviously, the written content is unique. Duplicate content is not good for anyone, Google watches over it.
    6

    Illustrations

    Illustrations are royalty-free or provided by the client. They are essential for the good readability of the page.
    7

    Linking

    Adding internal links is part of optimizing an article. This is what will allow the internet user to navigate from page to page.
    8

    Content optimization

    The article is written and optimized to be SEO friendly. The goal is to place the article as high as possible in search results.

    Example of SEO web copywriting

    In collaboration with my SEO web writer, I took care of the Weedy.fr site from 2018 to 2023. We took care of most of the site’s French content. I have worked with over 250 clients, do not hesitate to [ask me for other content examples](https://redback-optimisation.fr/contact/).

    Do you use WordPress?

    Specialist in SEO on WordPress, I take care of integrating your content and optimizing it technically in your backoffice. I also take care of publishing and scheduling them at the desired time.

    REQUEST A QUOTE

    powered by Typeform

    Another solution?